Google Adwords SEO

Google Adwords SEO: The world of ecommerce is changing. In fact, it’s changing so much that you need to stay on top of your game in order to compete. You can’t do this by just focusing on one strategy for the long haul. Instead, you need to use both SEO and PPC advertising strategies in tandem if you want to see results from your marketing efforts.

SEO vs. Google AdWords

SEO is a long-term strategy. It doesn’t just happen overnight and it doesn’t cost anything to try it out!

SEO is about getting your website to rank higher in search results, which will bring more organic traffic to your site. That’s why we call it an “organic” traffic source because no paid ads can be used on Google (or other search engines) unless they are approved by Google first.

ALSO READ: 10 Ways to Make Your Website More Inbound-Friendly

Get a free custom recommendation for your website

Custom recommendations are a great way to get more traffic and sell more ads.

A custom recommendation is an ad that appears on your website after someone has searched for something specific like “cameras in New York City” or “laptops under $500”. It’s like Google’s own version of a shopping list!

There are two types of custom recommendations:

  • Shopping lists – These appear when users search for items they need or want and include links to products they can buy with one click (like Amazon).
  • Product reviews – These appear above the organic search results page so you can easily see how people feel about certain products before making a purchase decision (like Yelp).

What is SEO?

SEO is the process of improving a website’s visibility in search engines’ unpaid results—often referred to as “natural”, “organic”, or “earned” results. This is done by increasing the number of backlinks (links from other websites) pointing to your website, improving its relevance and usability, and submitting it for various types of user-generated content (such as reviews or product descriptions).

The benefits of SEO include increased traffic, new subscribers and visitors that stay longer on your site due to relevant content on their own terms rather than what they see elsewhere online.

What is Google AdWords?

Google AdWords is an advertising service that allows you to show ads to your target audience. Google AdWords is used to drive traffic to your website, but it’s also important for you as a business owner to know how this works and what you can expect from it.

Google AdWords is a pay-per-click (PPC) advertising service where companies bid on keywords or phrases so that they appear when people search for those terms on Google. The highest bidder gets the ad space shown in response, which means that if someone searches “best dog food” and clicks through one of the results provided by Google, only those businesses who’ve paid more money will be shown their advertisements at first glance instead of just being placed at random within all other results—which makes sense because no one wants their product listed alongside others’ products!

ALSO READ: SEO VS GOOGLE ADS – Which Is Best For A Game Changer?

Which is best for your business?

SEO is a long-term strategy. PPC is a short-term strategy. SEO requires more time and resources, but it’s also more affordable than PPC because you don’t have to pay for clicks or conversions (which can be costly).

PPC is more targeted because your ads show up only when someone searches for things like “best dog food” or “cheap flights from NYC”. This means that you’ll reach fewer people with your ads, but those who see them are likely interested in what you have to offer and will take action sooner rather than later.

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most popular marketing strategies for ecommerce businesses.

Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most popular marketing strategies for ecommerce businesses.

SEO is a long-term strategy. It can take years to build up trust with search engines, but it’s an effective way to increase traffic and conversion rates over time.

PPC is a short-term strategy. You can use PPC ads immediately, but they don’t always produce results as quickly as SEO will in the long run—and they may even be counterproductive if you’re just starting out or trying to grow your business without having any brand recognition yet!


As you can see, the differences between SEO and AdWords are not that great. Both strategies are based on the same fundamental principles of getting your site higher up in search results by using keywords and key phrases that people use to find content online.

However, they do have some unique features which make them better or worse depending on what kind of business you run and how much time you want to spend optimizing each campaign.

For example, if you’re just starting out with no experience or budget then Google’s PPC advertising might be right for you because it costs less but will take longer before any results start coming through compared with SEO which takes longer too but gives better returns in terms of traffic volume generated per dollar spent!

ALSO READ: Digital marketing versus traditional marketing

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