Google Trends on March, 23 2023: Know Real-Time Top Trending Keywords Today

Google Trends – March, 23 2023

1. What is Google Trends?

Google Trends is a free tool provided by Google that allows you to explore and analyze the popularity of search terms and topics over time. With this tool, you can see the relative search volume of a keyword or topic, compare it to other keywords or topics, and discover related queries.

Google Trends uses data from Google Search, YouTube, Google News, and Google Shopping to provide a comprehensive overview of the search landscape. You can filter the results by location, time range, and category to get more specific insights.

2. How to Use Google Trends

Google Trends is easy to use, even if you have no prior experience with SEO or data analysis. Here are the basic features you need to know:

1. Basic Search

To perform a basic search on Google Trends, simply enter a keyword or topic in the search bar. You will see a graph that shows the search interest over time, as well as related queries and topics. You can filter the results by location, time range, and category to get more specific insights.

2. Explore Topics

If you don’t have a specific keyword in mind, you can use the “Explore Topics” feature to discover popular topics in your industry. Simply enter a broad topic in the search bar, and Google Trends will show you related topics and queries, as well as the top stories related to that topic.

3. Real-time Search

If you want to see what people are searching for right now, you can use the “Real-time Search” feature. This feature shows you the top searches in real-time, as well as related stories and queries.

4. Compare Keywords

If you want to compare the search interest of two or more keywords, you can use the “Compare” feature. Simply enter the keywords in the search bar, and Google Trends will show you a graph that compares the search interest over time. You can also add location and time filters to get more specific insights.

5. Location and Time Filters

To get more specific insights, you can use the location and time filters. You can filter the results by country, state, city, and metro area, as well as by time range (past hour, past 24 hours, past week, past month, past year, or custom range).

6. Related Queries

To discover related queries for a keyword or topic, you can scroll down to the “Related queries” section.

3. Why Use Google Trends for SEO

Now that you know the basic features of Google Trends, let’s discuss why it’s important for your SEO strategy. Here are five reasons why you should use Google Trends:

1. Identify Trending Topics

Google Trends allows you to see which topics are currently popular in your industry. By identifying these trends, you can create more relevant content that resonates with your target audience. For example, if you run a fashion blog, you can use Google Trends to see which styles are trending and create content that showcases those styles.

2. Discover New Keywords

Google Trends can help you discover new keywords that you may not have thought of before. By looking at related queries and topics, you can identify long-tail keywords that have less competition but still have significant search volume. For example, if you run a travel blog, you can use Google Trends to find popular destinations that you haven’t covered yet.

3. Analyze Competitors

Google Trends allows you to compare the search interest of your competitors. By analyzing their search data, you can identify gaps in their content strategy and create content that fills those gaps. For example, if your competitor is ranking for a certain keyword, but their content is outdated, you can create a more up-to-date piece of content that provides more value to your audience.

4. Create Relevant Content

Google Trends helps you create more relevant content that resonates with your target audience. By understanding the search interest of your audience, you can create content that answers their questions and addresses their pain points. For example, if your audience is searching for “best vegan recipes”, you can create a blog post that showcases your favorite vegan recipes.

5. Monitor Performance

Google Trends allows you to monitor the performance of your content over time. By tracking the search interest of your keywords and topics, you can see how your content is performing compared to your competitors.