Shang-Chi: First Asian American Marvel Movie

Shang-Chi- Disney proves they can open a Marvel movie anywhere on the schedule, even during a pandemic, as Marvel’s Shang-Chi and the Legend of the Ten Rings posted the third best opening day during the pandemic with 29.6 million dollars (just behind F9 M’s $ 29.9), with what will likely be the biggest Labor Day opening weekend of all time at $ 75-85 million + over four days .

On a three-day measure, Shang-Chi is expected to make $ 67.8 million, which is the third-best start in the Covid-era after $ 80.3 million from Black Widow and $ 70 million from F9.
As star Simu Liu aptly put it of Shang-Chi’s box office outlook when refuting remarks by Disney CEO Bob Chapek that the latest MCU movie is “an interesting experience” because of his 45-day cinema window: “We are not an experience. We are the underdog; the underrated. We are the ceiling breakers. We are the celebration of the culture and the joy that will endure after a difficult year. We are the surprise. Amen.

If rival studio executives slam, “Well, Marvel Movies Usually Open Higher at the Box Office,” you better stay quiet, because you’ve never had a huge weekend box office opening. of Labor Day like that.
It’s a fantastic start to fall (even if it’s the last weekend of summer), which will have the exhibit buzzing ahead of the October planned for No Time to Die, Venom: Let There Be Carnage and Dune. The overall weekend box office for all films is expected to gross around $ 130 million, + 8% from the $ 120.8 million of the 2019 Labor Day framework over four days.

If business is so good, then why did Paramount just move Top Gun: Maverick to 2022? Well it comes down to the fact that the international markets are not back. However, Disney is set to grab whatever it can at this point, and Shang-Chi has $ 23.4 million in 46 markets for worldwide gross of $ 53 million so far on day one. The photo was No.1 in all major offshore markets, including posting the UK’s biggest pandemic-era opening day.

Shang-Chi has always been scheduled for 2021. At various times, Disney has dated the movie this year on July 30, then February 12, then May 7, then July 9, before playing on the weekend. labor Day.

Marvel gets its 16th CinemaScore ‘A’ here with Shang-Chi (we’re not counting Aces or A +s in there), with Comscore / Screen Engine PostTrak audience outputs at 5 out of 5 stars, 91% positive and a great 78% recommend. Children under 12 gave it 93% in the first two boxes and a 70% recommendation. Shang-Chi attracted 62% men, 51% under 25 and the dominant quad of 18-34 to 60% cinema. The diversity mix was 36% Caucasians, 23% Asians / Other, 23% Latinos, and 18% Blacks.

The photo, as expected, performed best on the coasts, particularly in the west, with nine out of ten theaters coming out of NY and LA. The AMC Metreon in San Francisco was the only place to make the top ten. Imax, premium large format and 3D generate 37% of ticket sales to date. Industry estimates expect a 34% drop between Friday (+ Thursday previews and Saturday ticket sales of $ 19.67 million. If you cancel Thursday previews through from Friday, then Shang-Chi’s daily technical deduction on Saturday is -7%.

The campaign for Shang-Chi arguably started at San Diego Comic-Con 2019, when Liu was introduced for the title role.