Netflix wants to hire an official to oversee its expansion of video games, says a person familiar with the matter, which is a sign that it is stepping up efforts to grow beyond its traditional business as broadcast competition grows.
The move comes at a time when the video game industry has benefited from the emergence of demand from home gaming players during the COVID-19 epidemic. Netflix has reportedly contacted senior management of the gaming industry.
Netflix has tried collaborative programs in the past with movies such as Black Mirror: Bandersnatch and You vs. Wild that allows viewers to determine the movement of the characters. It also created games based on the shows Stranger Things and La casa de Papel (Money Heist).
Details reported earlier Friday Netflix discussed offering a number of games such as Apple’s online subscription offer, Apple Arcade, as an option.
Although details of the sports company’s plan remain high, it has been decided that the games will not be advertised, the report said.
Netflix is also reportedly planning to expand its video streaming subscription with high ‘N-Plus’ subscriptions that will give users access to podcasts, custom TV playlists, and behind-the-scenes content, among other things.
The company reportedly sent a survey to a few of its users, telling them why the company was testing the idea and measuring their interest.
