Google imposes several limitations to improve app quality and availability on Google Play. The app store is known for being filled with spam apps, apps with the same name, and apps with emoji in their name. There are many popular apps, which often confuse Android users.
To eliminate this confusion, Google is introducing a change in its Google Play store naming policy, and these changes are slated for implementation by the second half of 2021, the company said.
In addition to the removal of spam apps and word confusion, Google also looks to make Google Play store listings a more realistic download by giving users the right expectation of what your in-app system or in-game information will look like. The new policy change brings stricter limits to the app’s metadata and new store inventory preview guidelines.
Google limits app titles to 30 characters, restricts keywords that mean retention, and promotes an icon, title, or developer name. Google also blocks keywords, removing drawings that could mislead users into the app icon
For example, the app cannot use an image or text to show quality, promote deals, promote deals, or other tactics that could mislead users. Google will restrict the use of capitalized fonts unless the brand name itself is capitalized, special non-app-specific sequence is not used, and thumbnails and emojis in the app’s name are also prohibited.
If the app does not follow any of these topics, thumbnails, or developer names guidelines, it will not be allowed on Google Play, the company has announced it on its blog.
Google has also announced new guidelines for the preview of the feature image store, screenshots, videos, and short descriptions provided by developers to show the features and functionality of the app. Engineers need to follow principles such as preview properties should represent the app or game accurately, and that they should provide enough information to help users decide whether to install or not, and that they are comfortable with buzz words like “free” or “advanced” and instead focus on giving sensible information about the different features of your app or game.
These preview items should be localized properly and easily readable. Google claims that assets that do not meet these guidelines may be eligible for promotion and promotion on major Google Play sites such as the Apps and Games home. As mentioned, the company says engineers will start implementing these new guidelines in the second half of 2021 and developers will be notified on the first day.