Considered Food: Healthy, essential foods in the kitchen counteract the darkness of FMCG during the closure in April

Healthy food, branded rice and cooking oil and antibodies were the brightest spots in retail sales in April when the epidemic caused by the epidemic across the country gained instant sales of consumer goods.

Recent data from the Bizom sales intelligence platform shows that FMCG sales dropped by 16 percent each month (MoM) in April. The decline led to a 12 percent drop in kirana stores and a 4 percent reduction in stock, according to data from Bizom.
However, the sale of certain categories such as edible fats and rice (non-basmati) was much better than confectionaries, which rejected 20 percent of MoMs.
Healthy goods and food benefit, too

The sale of goods other than edible oil and rice had an impact in April due to a reduction in home-grown food and impact on hotels, restaurants and coffees, but branded rice and edible oil went well due to high domestic consumption, said Akshay D’souza, marketing chief Bizom. .
“The wholesale market has grown slightly by one low digit. Among these, the diet has a significant increase of 8.5 percent MoM, indicating that people are retaining these products due to limited mobility, ”he said.

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“Rice with names (non-Basmati) has also seen an increase in MoM sales,” he added.

Healthy eating also goes well. Marico saw significant growth in its healthy food portfolio in the January-March quarter, growing by 134 percent in value in Q4 and exceeding Rs 300 crore in profits on FY21. This growth process, the company says, continues.
“We saw a huge increase in our immune system last month. Our products such as Saffola Immuniveda’s list of Golden Turmeric Milk Mix and Kadha Mix show a high growth rate of more than 100 percent earlier this month compared to April, “said Sanjay Mishra, COO, India Sales and CEO, New Business, Marico.

According to Mishra, the products had an unprecedented demand in e-commerce, which doubled its business earlier this month compared to March.

Less food is reduced

Unlike last year, confectionaries are struggling. According to data from Bizom, sales of confectionaries dropped by 20 percent MoM in April.

“Last year, after the reopening of the economy, confectionaries saw growth but we didn’t see the trend recur in April,” D’souza said.
Products that work in the segment have also faced declining demand.

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“Total sales went down in stages due to the coronavirus epidemic and its subsequent closure,” said Manis Aggarwal, Director, Bikano, Bikanervala Foods.

The deadline and time frames for housing in many provinces have had an impact on delivery and distribution services, making the company focus on finding and closing vacancies in distribution, he said.

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