Apple success is no secret to the world. The Cupertino-based technology company has spread its wings for decades in the remotest parts of the world and has seen a steady increase in value to rank high in all the nations of the world. A new report repeats this rule.
Brandirectory’s Global 500 2022 report, which follows recent research, suggests that Apple is the world’s most important brand by 2022.
Apple grabs the top spot with a total value of $ 355.1 billion, as calculated by Brand Directory. This is the highest product value ever recorded at the Brand Finance Global 500 level.
Note that estimates do not reflect Apple’s market limit but from research by Brand Directory itself.
The report reveals that Apple’s product price increased by 35 percent last year to hit a record high. Growth is firmly rooted in your success both iPhone 12 and iPhone 13 worldwide.
However, this was further enhanced by the execution of the products by the company in some verticals. This includes the new generation of iPads, Macs, MacBook’s and AirTag.
In addition, Apple has also shown significant growth in service providers. Apple Music, Apple Pay, Apple TV and other such platforms all grew in popularity and attracted more revenue than ever before, boosting Apple’s product value.
Following Apple are other tech majors, including Amazon, Google, Microsoft, Samsung, Facebook or Meta, Huawei and Verizon.
Only two non-technical companies in the top 10 rank Walmart ranked fifth and Industrial and Commercial Bank of China ranked 8th.
The report mentions the same growth of Google as Apple, with a 38 percent jump putting its product value at $ 263.4 billion. Google’s growth reflects the sharp rise in revenue from ads that were severely damaged during the violence.
Samsung has also been able to see growth set its product value to $ 107.3 billion by 2022, a 5 percent increase from last year.
The Samsung team is ranked sixth on the list and is the only Korean brand among the 25 most important brands.
The title of the fastest-growing product, however, went to TikTok, which registered 215 percent growth to set its product value to $ 59 billion this year. It ranks 18th and is a newcomer to the Brand Finance Global 500 2022 list.
