In a recent interview, Disney CEO Bob Chapek shared the company’s vision for the future, or at least stated it for now. Among other things, Chapek talked about his metaverse vision and what it means for Disney to use technology going forward.
While discussing company profits for the first quarter of the 2022 financial year with CNBC, Chapek confirmed that the Walt Disney Company will look beyond entertainment and broadcast sports betting on it at the moment.
Interestingly, this expansion will not focus on new content, but on entirely new vertical ones, including “sports betting, games, and Metaverse.”
The idea is to bring a cohesive experience to its coverage of the game so that Disney audiences can connect in a better way to their favorite game. Chapek wants viewers to “fully engage with their favorite sports events, news, teams and players” through Disney forums.
What Chapek said next was an even more intriguing view of the company. Talking about his mind on the metaverse and the role it could play in Disney’s future, Chapek said the technology would bring attractive information to the content list provided by the company.
He described these verticles as Disney entertainment offerings and sporting events that he included.
Chapek believes that “such a combination of physical and digital objects” lies in the realm of Disney technology and therefore something “Disney should succeed in.”
Although he did not share current tangible plans, he noted that the company sees its use as “a small idle experience” but more than “a collaborative, progressive, and engaging experience.”
Thinking about it, what Chapek does not say completely agrees with Disney’s ongoing efforts. Just last month, the company received a patent that will show 3D personal appeal to Disneyland visitors.
Technology means tracking visitors throughout the park and showing them the different effects of augmented reality in all areas and corners, using mixed realities.
While this may not be the appropriate type of “metaverse,” it is a perfect fit for Disney’s global presence. Some metallic-focused companies are mostly digital, therefore, they aim to bring the digital world to consumers.
Disney, on the other hand, can go both ways to experience the metaverse feeling.
Chapek’s recent comment on such a “mix” of physical and digital objects confirms this. It is clear to see that Disney has a wider range of using metaverse to entertain its audience than ever before.
After all, who wouldn’t love to spend time with Mickey or Donald in their world, or maybe enjoy watching the IPL on the digital arena with your favorite cricket players in front of you?
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