The Confederation of Indian Industry (CII), on July 30, said it had entered into an agreement with the Serum Institute of India (SII) to increase vaccination in small towns and rural areas to ensure greater availability.The vaccination partnership will also cover healthcare providers.
“Post-epidemic growth in India depends on how quickly the right people are vaccinated and economic activity can return to normal.
CII aims to connect communities, hospitals and companies to speed up vaccination, and working with the Serum Institute will help revitalize industry participation to reach all communities, “said T V Narendran, President, CII.
“Our partnership with the CII will be a great way to close the gaps, as there is a lot of Covishield available for distribution,” said Adar Poonawalla, CEO, Serum Institute of India.According to a pan India study conducted by the Indian Industry, it is revealed that there is a need for more than 7 million single-dose vaccines.
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The survey was conducted by collecting feedback from more than 3000 companies in 196 cities.As of 23 July 2021, a total of 34, 75, 301 (3.4 million) units have been provided to 430 camps hosted by the CII and the CII Foundation across the country, the organization said.To further the efforts of the ongoing vaccination campaign, the CII created a vaccine map that required state intelligence and set up vaccination camps with its members focused on reaching Tier 2/3 cities and rural areas.
The vaccination program goes hand in hand with a major communication campaign. The first campaign on the importance of concealing the tag line “Aap insaan hai, bhagwan nahi” has been successful on several television and social media channels.
CII is now launching another campaign to question the drug that will be widely distributed to target communities, the release said.
