Sunidhi Chauhan: ‘Technology cannot create an artist, it can fix the wrong song

It will always be a challenge to choose one song by Sunidhi Chauhan as your favorite.
Film music kept me busy and I never had time to think about doing something in a private space. But because of the closure, I realized that there was a lot to explore. Honestly, 20 years ago, I didn’t even hear of doing anything in the non-film space. This time I was ready. I met the right people at the right time.

And how did they shoot at Covid times?
We shot it in January when there was a slight dip in the Covid-19 cases. For the first time in three and a half years, I was leaving my son to go to work. That was a lot of pressure. We shot for two days. Our moderator has made great editing. What you see in the video was sticks except for what the real place looked like. It was an empty country with few places. However, when I saw the first cut, I was shocked.


Has it always been a challenge to keep that place intact?
I am very proud of the songs I have sung. They are all my children. But the artist to me feels that there is a new beginning now. I am a product of film music. But somewhere, you want to try new things. I’m at that stage of my life. I would like to see how it feels in a ghazal, I would like to sing a thumbs up. I know there are enough fans waiting to hear something different from me. This could be theirs.

But anything unusual comes with its share of criticism. Have you ever faced criticism for your unique voice quality?
I have heard many criticisms of songs. It’s part of your job. You can’t please the whole world and I never paid attention to that and I kept doing better. There must be someone who doesn’t like “Sheila Ki Jawani”. When your heart is able to connect with the heart of the audience, the song becomes a chorus. “Despacito” is a global hit. Do we understand the language? No. It was just emotion and rhythm. Music has no language.


It has been in existence for over 20 years. What has changed in the music industry and how do you get used to it?
I have been accustomed to every change. The good thing is that people are very welcoming now. Be open to a variety of new words, new composers, and new sounds. With the help of the internet and social media, you can do that. There will be your audience. It a great time for music.

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There is also the debate over whether anyone can become an artist with auto-tuning. What do you take?
Anyone can’t be an artist because of technology today. Anyone can sound good technically. Technology can’t create an artist, it can fix the wrong song. There is a difference. We need to trust the audience that they know how the song sounds, and how the artist sounds.

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Fun is good when done with taste. If you interrupt it, it will not sound good and you will find opportunities. But I will guarantee real music so we can have songs that stay green for the next 50 years. We also create old original songs because even if you’ve done them ten times, they still sound good. But the point of filling it will come. Why do we repeat when we have talent and power? We have to stop playing it safe and have the courage to put our money and effort into making original songs. People are hungry for good music.

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