The world of beauty can be confusing for those who do not understand labels and ingredients.
But of late, there has been a lot of conversation around clean beauty which essentially involves using products that do not contain toxic ingredients like SLS, parabens and phthalates.
But within the same exist two kinds of products — natural and organic — which makes it important to understand the difference between the two. Doing so, not only makes one aware of the ingredients but also their efficacy, which are the two most important factors to consider before buying any beauty product.
To simplify it for you, Caroleen Gomes, founder, Rêvées Clive decodes them both.
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“The term ‘natural’, however, is not regulated in the cosmetics industry.
It doesn’t contain any artificial color/fragrance or chemicals like sulphate, parabens, and silicones, just like natural products. “However, the term organic is not unregulated and has independent certification bodies that exist which provide ingredients and product organic certification,” she told indianexpress.com.
Gomes said, “Instead of just going by the word ‘organic’ on the product, look for COSMOS/ ECO-certified, USDA Certified Organic.” She added that a product label with the organic certified seal is made with at least 70 per cent of certified ingredients
