Netflix India Price: Online content streaming platform, Netflix announced on Tuesday that it had reduced its subscription prices by up to 60% in India, PTI reported. The company said the decision was made to attract more new viewers amid increasing competition in the Over The Top segment in India.
Under the revised tariffs that would be rolled out from Tuesday, Netflix’s mobile subscribers would now be available at Rs 149 per month, up from Rs 199 per month previously. While the Basic plan was billed at Rs 199, instead of Rs 499. The Standard plan would be billed at Rs 499 per month while the Premium plan at Rs 649 per month.
The Standard and Premium plans were previously billed at Rs 649 and Rs 799 per month, respectively.
Netflix India Vice President of Content Monika Shergill said, “We are lowering our prices and it is pervasive, everywhere. This will include all of our services – local and global. The biggest drop of 60% concerns the basic plan. , because we want the audience to watch Netflix on a bigger screen or on any device, which has gone from Rs 499 to Rs 199. “
Shergill added that the drop in prices would be fueled by a slate the company was going to launch.
The online streaming platform was launched in India in 2016 with its subscription plan starting at Rs 500. Since then, the company has changed subscription prices and also introduced a mobile-only plan for Indian audiences. .
“But in the last two-three years that has been changing dramatically and we are expanding our slate… The whole focus is on reaching our larger set of audiences out there, it’s a very organic expansion strategy to go out there,” said the company official.
She added that the new prices would appeal to everyone, including new users joining the platform.
While Netflix announced a decrease in subscription prices, Amazon announced an increase in subscription prices for its Prime subscription which includes content and other perks. Amazon has increased subscription rates by 50% in India to Rs 1,499. Monthly and quarterly fees have also been increased.
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