Facebook, the Google Alphabet unit, and other technology pioneers will have to make a promise to do more to curb the misinformation of ads through ad placement, according to a European Commission document seen by Reuters.
EU official also seeks small-scale media or search services, private messaging services, ad exchanges, advertising technology providers, e-commerce agencies and e-payment services, e-commerce, and multidisciplinary funding programs / volunteers. , says the scroll.
The proposal is one of the many aimed at correcting errors in volunteerism in the data creation process introduced in 2018 with which Google, facebook, Twitter, Microsoft, Mozilla, and TikTok have registered.
“One area, in particular, where this Code has failed to make sufficient progress is in the pull of inaccurate information, where online advertisements continue to promote the dissemination of anonymous information,” the document said.
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The Commission wants the platforms to strengthen the eligibility requirements and content review processes for content monetization and ad revenue sharing programs in their services to prevent the participation of actors who post content systematically as inappropriate information.
Advertising technology companies should also identify the method used to place ads and use methods to ensure where ads are placed.
The document also requires companies to clearly and efficiently write political and media-based advertisements, classifying them as paid content.
The revised code of conduct also sets out key performance indicators for the first time to allow authorities to ensure that companies fulfill their obligations.
Companies will be given until the end of September to come up with a framework for their commitments. The Commission will present the revised code on May 26.
