Bumble Buys France’s Popular Dating App Fruitz. Details

New Delhi: In its first acquisition, women’s dating app Bumble bought Frenchman Fruitz on Monday for an undisclosed sum, media reported. Co-founded by Julian Kabab, Fabrice Bascoulergue, and Arnaud Ruols, Fruitz is a very popular freemium dating app in Europe. Bumble’s acquisition of Fruitz is seen as a way to boost its presence in Europe, to compete with rival and immensely popular dating app Tinder.

The deal sets the stage for Bumble to take on rival Match Group in an arena where Hinge’s owner has the advantage of an earlier start. Bumble currently operates its Badoo dating app in Western Europe, competing with eHarmony and CharmDate.com, according to a report by Reuters news agency.

Since its launch in 2017, Fruitz has grown rapidly in France, Belgium, the Netherlands, Switzerland, Spain, and Canada. The dating app is particularly popular with Gen Z, a growing segment of online dating consumers. Popular among Gen Z, the French dating platform encourages open and honest communication of dating intentions through four playful fruit metaphors: cherries, grapes, watermelon, and peaches.

With this acquisition, Bumble Inc will combine Fruitz’ dynamic Gen Z-oriented product with its industry-leading machine learning, marketing, localization, and security platforms. Bumble currently employs over 800 people in offices in Austin (USA), Barcelona, ​​London, Paris, and Moscow.

Meanwhile, as competition in the dating app space intensifies, Tinder confirmed in January that it was exploring the development of a new feature called “Swipe Party” which offers a way to sort possible matches a more social experience. According to details spotted in the code for the Tinder mobile app, Swipe Party requires access to the phone’s camera and microphone so that your friends can see and hear you when checking out leads, according to a report in TechCrunch.

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